My 5-Step ‘No-BS’ Playbook to Terminate Your Growth Killers

THE TERMINATOR | Austin Film Society

A straightforward process to resurrect dead ad campaigns, escape Excel Purgatory, and turn leads into loyal clients—without losing your mind.

Step 1: Ad Spend CPR™

Resurrect Dead Ad Campaigns Using Your Clients’ Voices


Why This Matters: Most businesses guess what clients want. I ask them.

How I Fix “Ad Spend Amnesia”:

Your ads, forgetting to convert.


🔹 Profit Leak Autopsy: Interview your happiest clients and dream prospects to uncover their real frustrations and desires.
🔹 Competitor Gap Analysis: Find unclaimed territory we can dominate (so you’re not just “another option”).
🔹 Irresistible Offer Blueprint: Design a hyper-focused solution to their #1 problem (using their exact words).

You’ll Get:


✅ 5 client story videos (showcasing measurable results, not fluff).
✅ A value proposition so sharp, prospects say, “How did you know?!”
✅ Launch-ready campaigns that convert ghosters into believers.

Step 2: Brand Human Hook™

Create Content That Humanizes Your Brand

Because people buy from people


Why This Matters: Marketing with pushy sales pitches and corporate jargon alienate your prospects. Authenticity gets paid.

How I Fix “Faceless Brand Fog”:


🔹 Story-Driven Sales Letter: Written in your voice to answer, “Can you help? How? Why trust you?”
🔹 Unscripted Video Walkthrough: You explain your process (no jargon, no acting).
🔹 Landing Page That Pre-Qualifies: Turn curious visitors into eager leads (no tire-kickers).

You’ll Get:


✅ A sales message that educates, not hypes.
✅ A landing page that converts strangers into believers (and tire-kickers into buyers).
✅ A seamless path to “Tell me more.”

Step 3: Lead Revival System™

Automate Follow-Ups That Close While Your Team Sleeps

Why This Matters: Leads rotting in your inboxes? You can't afford to let this happen.

How I Fix “The Lead Graveyard”:

a video of a wrestling match on make a gif .com
Your leads, coming back to life.

🔹 “Never Miss a Lead” Sequences: Automated nurturing that feels human (80% value, 20% soft promotion).
🔹 Case Study-Driven Campaigns: Show prospects, “Others like you succeeded—here’s how.”
🔹 Monthly Optimization: Tweak what’s working (and scrap what’s not).

You’ll Get:

✅ A 30-day email and text message sequence that builds trust, not spam fatigue.
✅ Ads that speak to daily struggles (not the boring corporate ads your competitors run).
✅ A lead pipeline that converts while you focus on clients.

Step 4: Spreadsheet Escape Plan™

Automate Grunt Work + Train Your Team to Own It

Why This Matters: Manual busywork steals time from scaling.

How I Fix “Excel Purgatory”:


Your team, after years of juggling manual tasks.

🔹 20+ Task Audit: Find repetitive work (follow-ups, reporting, onboarding) and replace it with automation.
🔹 Voice-Baked Systems: Personalized video check-ins, email templates that sound like you.
🔹 Team Training: Teach your crew to manage tools, not micromanage chaos.

You’ll Get:

✅ A custom automation roadmap (using tools you already own).
✅ Workflows for leads, onboarding, and tracking (done-for-you).

✅ Quarterly checkups to keep growth smooth.

Step 5: The “No-Ghost” Guarantee

Growth That Sticks (I’ll Stay If You Want)

Why This Matters: Most consultants vanish. I stick around to scale your wins.

a man in a black shirt is sitting in front of a wall that has butterflies on it
Your last consultant, when their check cleared.

How I Fix “Vanishing Strategist Syndrome” (For Good):

🔹 Playbook Ownership: Your team keeps full control (no “mystery systems”).
🔹 Flexible Partnership: I’ll tweak, scale, or just help out from the sidelines.
🔹 Legacy Focus: Build something that outlives us both.

You’ll Get:

✅ A CEO who sleeps soundly (finally).
✅ A team that loves their tools (and isn't buried in new technology).
✅ Growth that feels sustainable, not frantic.

Why Partner With Me?

  • 🔹 I care about your legacy, not quick wins.
  • 🔸 I’ve walked this path: I’ve helped 50+ businesses scale without losing their soul.
  • 🔹 No jargon, just action: I explain every step in plain English.
  • 🔸 Your values stay front-and-center: This is your business—I’m just here to help it shine.

🔹 Ready to grow on your terms? Let’s build something that lasts.